Formula One have made the biggest investment in their digital transformation to date with the launch of F1 TV, launching early in the World Championship season.
As OTT and the linear-digital broadcast evolution shows no sign of abating F1 TV promises to bring fans unique feeds and multi-level personalization for between $8-$12 a month.
Formula 1 fans will get commercial-free live streams of each race with multi language commentary. In addition, the service will provide exclusive access to all 20 driver on-board cameras throughout every race session. F1 TV Pro will have unique feeds not available on any other platform with the capability of multi-level personalisation.
"Our objective with F1 TV is simple: provide these fans with the best available service to watch live Grands Prix and provide them with the best sports OTT customer experience in the world. Our team and our partners are singularly focused on delivering on that vision: not just for launch but over the long-term. Live streaming video is an exciting space changing almost daily."
Frank Arthofer, Director of Digital and New Business, Formula 1
Although the OTT platform will allow flexibility for fans, there is still much work to do when it comes to growing the series in the U.S. and bringing back some of the younger audience it has lost in Europe.