As the Sports OTT content arms race continues to gather speed, racing giant F1 and OTT behemoth Netflix join forces to create an original docu-series to air in 2019.
This Netflix original series will be the first to truly immerse the audience inside the cockpits, the paddock and the lives of the key players in Formula 1. The series will have unparalleled and exclusive access to the world’s fastest drivers, team principals and owners, as well as Formula 1’s own management team.
The series will feature 10 episodes and offer fans an inside look at the direction for the future of the multibillion-dollar F1 business. This is a further example of a firm strategy from Liberty Media in its plan to revamp Formula 1 and bring it into the digital age – a partnership based on F1’s first ever global ad campaign reliant upon the series promoting itself and not via the drivers or teams.
It is a relative irony that a sport with technological excellence and innovation at its core has lagged behind others when entering the digital and social age. The Netflix partnership and series has drawn positive feedback and could be a key component in both the F1 and Sports OTT evolution.