The multiyear deal will see Amazon owned social media streaming service Twitch gain exclusive live broadcast rights to all 200 games slated to be played this year.
The NBA hosted the inaugural draft of the NBA 2K League earlier this month at Madison Square Garden, in which 102 gamers were drafted from an initial qualifier that yielded 72,000 players.
The streaming deal will include up to 199 regular season games played on NBA 2K as well as three in-season tournaments and the entire finals. Analysts will provide commentary on game action, while Twitch will work with the league to build customer graphics and help build fan engagement.
The inaugural season of the NBA 2K League will kick-off with 17 teams, all owned by NBA franchises. NBA Commissioner Adam Silver has confirmed the league is looking to get all 30 NBA teams onboard by the third season, followed by a global expansion where there’d eventually be teams based out of foreign cities from Shanghai to, perhaps, Munich.
For Twitch, the NBA 2K League deal builds upon the deal they have already built with the league through their live-streaming partnership with the G Leagues that gives the platform the opportunity to stream up to six games weekly.