The latest news from Sports Innovation Network

McLaren Announce VR Partnership With HTC

HTC will be teaming with the McLaren Formula One team for new VR content, hardware and esports to make McLaren more immersive for its 100 million fans worldwide.
McLaren and HTC will be launching a special edition McLaren-branded HTC Vive headset, and will also be joining forces to create new immersive VR and augmented reality ...

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Innovation Leaders Launches in London

Innovation Leaders is the exclusive community for senior Sports, Entertainment, Media & Technology Executives.

An invitation-only community, Innovation Leaders launched last week with a private meeting at the Ivy. Designed to bring different parts of the ecosystem together to discuss key issues in a closed setting it is the c ...

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(5) #SportsdataLondon Proves Huge Success

The 3rd Annual UK Performance Data & Fan Engagement Summit ran last week at the Grange in Tower Bridge. The most ambitious London instalment to date the Summit proved a huge success with over 500 attendees, fan engagement and performance streams and technology innovation workshops.

Thank you to all attending and involved and ...

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Blockchain Technology holds the Key to Sports Gambling in the US

By some accounts, illegal gambling in the United States amounts to $150 billion a year.

Following the U.S. Supreme Court ruling and legalization of sports gambling it would appear the stage is set for Blockchain Technology, the 21st century cyber based ledger to take centre stage in this space.

Even before the high court r ...

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Paddy Power Acquires FanDuel in move to Lead US Sports Betting Market

As we step into the Brave New World of the newly legalised US sports betting market we are likely to see a series of mergers and acquisitions as companies vie for position.

Irish bookmaking giant Paddy Power Betfair Plc has acquired the privately held FanDuel website in a deal that now values the companies’ combined operation ...

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World VR/AR in Sports & Entertainment Summit Returns to SF in November

According to SuperData Augmented and Mixed Reality revenue is expected to more than double to $3.2 billion this year, and may exceed VR by 2021. Increased optionality across mobile devices is a key factor behind this increase and the sports and entertainment markets are both driving the rising demand and revenues.
The World Vi ...

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Sky Sports Introduce A.I. Chat Bot To Increase Broadcast Engagement Strategy

Digital TV Research predicts that global OTT TV and video revenue will reach $64.8 billion globally by 2021 while there will be as many as 383m Subscription Video on Demand (SVOD) subscribers. ...

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Performance Data & Fan Engagement Summit, London – Sold Out!

The 3rd Annual Sports Performance & Fan Engagement Series continues to grow with over 150 speakers, 3 separate streams (Fan Engagement, Sports Performance, Technology Innovation) and 500 attendees registered for the London leg this week. Held in the City of London at the Grange in Tower Bridge the summit brings together s ...

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FC Bayern Munich Continue To Innovate for US Growth with ESPN Partnership

FC Bayern are perhaps not be as immediately recognisable in the US when compared with fellow European heavyweights such as Real Madrid or Manchester United but they are certainly proving one of the innovative and progressive when it comes to US growth strategy.
Following what in our opinion was an inspired move to enter th ...

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Fulfilling Horse Racing’s global digital potential – the Launch of World Horse Racing

The Sports Performance Data & Fan Engagement Summit is proud to announce the global launch of World Horse Racing, a ground-breaking new media company dedicated to telling the story of international thoroughbred horse racing.

World Horse Racing will give fans exclusive access to the thrills, glamour and culture of one of ...

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Esports Athlete Has Higher Social Interaction Than Any ‘Traditional’ Sports Star

The athlete that drives the most social media interactions is not who you might think.

Immediate thoughts might be football genius’ Cristiano Ronaldo or Lionel Messi, NFL quarterback Tom Brady or NBA legend LeBron James.

In fact it is a 26 year old Esports athlete called Tyler Blevins, better known by his online name, ...

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Blockchain to Super-Charge Esports Industry & Create Unique Platform for Sports Betting

As we begin to examine the repercussions of the U.S. Supreme Court action to break down Nevada’s monopoly on legal sports betting one of the more pertinent questions is the alleged size of the US sports betting market – $150 billion.

There are naturally varying opinions around this figure but the part that has so many exc ...

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London Remains an Attractive Hub for US Sports as MLB Announce 2019 Arrival

Major League Baseball has confirmed the Boston Red Sox and New York Yankees will meet in two regular season games at the London Stadium in June 2019.

Boston will be the home team for the games and will bring baseball to London at the 55,000 capacity former Olympic Stadium and home to Premier League football club West Ha ...

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Performance Data & Fan Engagement Summit, London – 2 Weeks to go!

The 3rd Annual Sports Performance & Fan Engagement Series continues to grow with over 150 speakers, 3 separate streams (Fan Engagement, Sports Performance, Technology Innovation) and over 500 attendees already registered for the London in just two weeks time! Held in the City of London at the Grange in Tower Bridge the ...

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Twitter Announce Advertising & Live-Content Partnership With Disney’s ESPN

Twitter shares are flying after the social-media company announced an advertising and live-content partnership with Disney's ESPN.

The partnership would put some of Disney's sports content on the Twitter platform. The specifics of the advertising revenue arrangement are not yet clear. Twitter and ESPN will roll out whic ...

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“Blockchain in Sports” - London & San Francisco ‘Discovery Sprints’

The Sports Innovation Network is holding “Blockchain in Sports” Discovery Sprints for its London & San Francisco Communities this summer. Connecting leading rights holders, leagues and start-ups together in a relaxed setting it’s a great opportunity to analyze some of the key tech trends and how these will impact the i ...

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Huge Opportunity in Sports & Entertainment as Head of Facebook Messenger to explore Blockchain at Facebook

This week, Facebook Messenger head David Marcus announced that he's leaving his current role to explore the use of blockchain technology within the company

"I'm setting up a small group to explore how to best leverage Blockchain across Facebook, starting from scratch,"
This presents huge opportunities across multiple ver ...

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Digital & Social Strategy Key to NBA’s Global Fan Base

The NBA is one of the most successful sports leagues and brands when it comes to engaging audiences across the world.

We are delighted to have Brianne Ehrenkranz, Senior Marketing Director at the NBA join us later this month at our Sports Data & Fan Engagement Summit in London to discuss the NBA’s approach to ‘Fandom ...

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Intel Capital Increase Investments & Expand Partnership With NBA as Sports Tech Investments Continue to Rise

The National Basketball Association and Intel Capital are combining in a joint effort to fund innovative companies at the intersection of technology, sports and entertainment.

The new Emerging Technology Initiative will be a collaborative effort between the NBA and the Intel Capital group to identify challenges and oppor ...

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Freelance Conference Producer - Sport Tech Conferences

The Company
The Sports Innovation Network is the fastest growing network for leaders, innovators, coaches, research institutions, media bodies and commercial decision makers working in or connected with sport and technology from across the work global

An international sporting consultancy, conference production and event m ...

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Sports Performance & Fan Engagement Summit, London – Just 4 Weeks to go!

The 3rd Annual Sports Performance & Fan Engagement Series continues to grow with over 150 speakers, 3 separate streams (Fan Engagement, Sports Performance, Technology Innovation) and over 500 attendees already registered for the London leg next month. Held in the City of London at the Grange in Tower Bridge the summit bri ...

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Sports Innovation Network and SportTechie PRO Partner for Performance Data & Fan Engagement Summit, London

As an added value for attending the Sports Performance Data & Fan Engagement Congress  in London on May 22/23, sign up for a SportTechie PRO membership using coupon code SINetwork_STPRO10 and receive 10% off the lifetime of any subscription.
SportTechie PRO provides unlimited access to SportTechie's unmatched coverage of ...

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NBA 2K League Signs Exclusive Live Broadcast Rights with Twitch

The multiyear deal will see Amazon owned social media streaming service Twitch gain exclusive live broadcast rights to all 200 games slated to be played this year.

The NBA hosted the inaugural draft of the NBA 2K League earlier this month at Madison Square Garden, in which 102 gamers were drafted from an initial qualifier t ...

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FC Bayern Munich Make Esports Play... In Basketball With NBA 2K Team

FC Bayern Munich have announced the formation of Bavaria Ballers Gaming, an esports division to sit within the club’s basketball group, FC Bayern Basketball, who will compete in Take-Two Interactive’s NBA 2K league.

It is no secret that FC Bayern have been planning to enter the esports space for some time as a part of their ...

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World Anti-Doping Agency to use A.I. to identify Doping Athletes

The World Anti-Doping Agency (WADA) has long been hamstrung by a lack of finances and resources in its ability to stay ahead of the curve and crack down on drug cheats.

Hoping to narrow the gap between dopers and testing methodology WADA have announced their plans to use A.I. systems to help flag suspected cheaters across al ...

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Spanish Giants Real Madrid Launch the First VR-Powered Multi-device Application in Pro Sports

Real Madrid have announced the launch of a virtual reality app, the move which makes it the first professional sports club around the world to embrace VR-powered multi-device application.

The app, available for free for iOS and Android devices, will connect fans in real time, granting them the ability to communicate wit ...

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Sports Performance & Fan Engagement Series – Early Bird Ends Tomorrow!

The 3rd Annual Sports Performance & Fan Engagement Series continues to grow with over 150 speakers, 3 separate streams and 500 attendees already registered for the London leg next month. Held in the City of London at the Grange in Tower Bridge our Early Bird Tickets end this Friday so don’t miss out on the opportunity ...

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Samsung NEXT & MC Saatchi Join Faculty As Immersive Tech in Sports & Entertainment Summit Hits London

Commercial strategy and execution is essential to the development of Immersive and new technologies. The Immersive Technology In Sports & Entertainment Summit creates an environment whereby leaders from across the technology, broadcast, sports and entertainment space can speak openly and honestly to facilitate cross-learning, ...

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LA Billionaire Closes In On $500 Million D.C United Deal As MLS Value Continues To Grow

Billionaire Patrick Soon-Shiong is close to a deal to invest in Major League Soccer’s D.C. United, an agreement that would value the club at a league-record $500 million, according to reports.

This emerges as D.C United’s new soccer-only stadium is set to open and further highlights the development, growth and commercial pote ...

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Mystery Consortium Reported to Offer FIFA $25 Billion for Control of Two Tournaments

A fund of investors from the Middle East and Asia are apparently keen to table a $25 billion investment to buy an expanded version of FIFA’s Club World Cup in addition to the rights to a proposed global league for teams.

Such an agreement would be unprecedented as FIFA has never sold control of its events to the highest bidde ...

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Sports Performance & Fan Engagement Series – Highlights From San Francisco!

The Sports Performance & Fan Engagement Series continues to grow with over 150 speakers, 3 separate streams and 500 attendees already registered for the London leg next month. As the Early Bird ends next Friday it is a great opportunity to be a part of the fastest growing sports technology summit in Europe!

https://ww ...

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Two Weeks To Go Until Immersive Tech in Sports & Entertainment Summit Hits London

Commercial strategy and execution is essential to the development of Immersive and new technologies. The Immersive Technology In Sports & Entertainment Summit creates an environment whereby leaders from across the technology, broadcast, sports and entertainment space can speak openly and honestly to facilitate cross-learning, ...

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Immersive Content Key As Formula One & Netflix Team Up to Create Original Docu-Series

As the Sports OTT content arms race continues to gather speed, racing giant F1 and OTT behemoth Netflix join forces to create an original docu-series to air in 2019.

This Netflix original series will be the first to truly immerse the audience inside the cockpits, the paddock and the lives of the key players in Formula 1
. ...

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Microsoft to lead “Innovation Lab” At London Performance Data & Fan Engagement Congress

Playing, spectating and managing sports has evolved at an incredible rate, while technology, allows fans to interact with their favourite teams/players like never before.
 
Social media and digitalization has enabled new opportunities for small clubs to connect with their fans, and the true democratization of technology for s ...

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YouTube TV To Become the First-Ever Presenting Sponsor of The NBA Finals

Google’s Youtube is making a strong play in the OTT space with another promotional pact that sees YouTube TV and the NBA agreed to a deal that will see Youtube TV become the first-ever presenting sponsor of the NBA finals.

The move comes after Google has inked several sports partnerships for Youtube TV in recent months, ...

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Sports Performance & Fan Engagement Series - Over 250 Registered Since Launch Last Week!

It has been an incredible week for the Sports Performance & Fan Engagement Summit with some incredible new speakers added and over 250 registrations in the week since launching. With the Early Bird ending this Friday it is a great opportunity to be a part of the fastest growing sports summit in Europe!

Following the huge ...

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Formula 1 Launch F1 TV - Personalized Live GP Subscription Service

Formula One have made the biggest investment in their digital transformation to date with the launch of F1 TV, launching early in the World Championship season.

As OTT and the linear-digital broadcast evolution shows no sign of abating F1 TV promises to bring fans unique feeds and multi-level personalization for between ...

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NASCAR Focus on Building the Digital Brands of their Drivers

Like all leading sports rights holders globally, NASCAR is working hard to find a more effective way to create and deliver digital content to its consumers.

The power of social media influencers has accelerated beyond belief over the past through years with the likes of Snap and Instagram bringing access to the inner lives ...

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eSports Global Economy Sees 38% Rise to Reach $905 Million in 2018

Newzoo, the global leader in esports, games, and mobile intelligence, last week announced the release of its 2018 Global Esports Market Report. (http://bit.ly/2tcYv7y)

In the coming year, the global Esports Economy will grow to $905.6 million, a year-on-year growth of 38%. The majority of this, 77%, will be generated dire ...

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The Next Frontier in Fan Engagement? Blockchain Technology Offers Exciting Opportunities for Fans to “Acquire” Experiences

With the news that FC Bari has agreed to become the first Italian club to join the London Football Exchange to access the loyal fan engagement and equity solutions scheme it is further evidence of how blockchain technology presents a rising wave which will enable fan engagement on an unprecedented level.

The LFE Excha ...

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Google, Twitter, ICC, McLaren & EA Sports To Share Strategies at ‘Immersive Technology In Sports & Entertainment Summit’ – Early Bird Ends Friday

With leaders from across the technology, broadcast, sports and entertainment space we are delighted to bring the Immersive Technology In Sports & Entertainment Summit to London on April 18-19 2018.

Operating under the Chatham House Rule and with an audience capped at 150 delegates the Summit is specifically designed for ...

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Performance Data & Fan Engagement Summit Returns To London - May 22/23rd - First Wave of Speakers Announced

Following the huge success of the San Francisco leg the Performance Data & Fan Engagement Summit returns to London on May 22/23rd.

With both fan engagement and performance streams there are huge opportunities to delve deep into the latest trends across human performance, brand and commercial engagement, digital strategy and ...

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SuperBowl LII Becomes Global Showcase For Sports Technology

From the half-time shows to the social media storm and road-shows that surround it, the Super Bowl has long been the wheel house of the advertising world and an example of how the U.S marry elite sport and entertainment better than anybody else in the world.
The Super Bowl LII will not just go down as one of the great g ...

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Esports, OTT & Performance Culture Take Centre Stage at Performance Data & Fan Engagement Summit San Francisco

The Performance Data and Fan Engagement Summit landed in San Francisco last week and was host to a little under 600 delegates across two days.

With a 150 strong Speaker faculty ranging from NASCAR, FC Barcelona, to the Seattle Seahawks, Nike, Crossfit, Tough Mudder, Instagram and Twitter and was host to some of the le ...

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Immersive Tech Holds Key to Fan Engagement, OTT and Sponsorship Strategy

70% of modern-day fans who bring a handheld device to a stadium, ground or arena, intend to use that device throughout the course of the 70, 80 or 90 minutes (or however long the sporting action in question lasts). 87% of us reportedly 'second-screen' when watching a live sports broadcast, many of us doing it without even no ...

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San Francisco Sports Performance & Fan Engagement Summit Reaches Full Capacity

We are pleased to announce the Sports Performance & Fan Engagement Summit, San Francisco (Jan 30-31) has now reached capacity with over 500 attendees and 220 different organizations attending.

Building on the success of the London Series we are delighted to bring the event to the technology capital of the world with a glo ...

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Immersive Storytelling Key to Brand Engagement - Global Leaders in Tech & Digital Attend ‘Immersive Technology in Sports & Entertainment’ Summit

We have witnessed a surge over the past few months as some of the world leading sports clubs have launched Immersive Technology projects as an integral part of their digital strategies for 2018.

The ability to close the space between physical and digital realities is a fundamental element of fan engagement, reach and b ...

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Every Angle Matters - How sports content is being produced is changing, benefitting both coaches and fans

At its Media Day this year, Clemson University’s top-ranked football team demonstrated a superior solution to typical social media livestreaming. The media team coupled existing professional video camera equipment with a SlingStudio to deliver a broadcast quality multi-camera stream of engaging player interviews to fans via Face ...

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Indian Premier League Uses VR & Immersive Tech to Expand the League’s Viewership in the Digital Space

It is hugely exciting to learn that Star India will make the IPL 2018 available in virtual reality on Hotstar, the network’s video streaming platform.

The news last September that Facebook had been unsuccessful in its bid for the Indian Premier League with $610million bid far behind Star India’s $2.55billion approach ...

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MLS & NBA Set The Pace As ‘Traditional’ Sports Realise eSports Potential

For the gaming communities, eSports are not a new phenomenon, not by any stretch. They have immense global audiences, incredible viewership and engagement metrics with huge prize money to boot.
Meanwhile the sports industry is going through a period of unprecedented change. Live viewership has been declining dramatically ...

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Amazon, HBO, ITV, Tottenham Hotspur & EA Sports Involved As ‘Immersive Technology In Sports & Entertainment Summit’ Gathers Speed

The Immersive Technology In Sports & Entertainment Summit (London, April 18-19) is about how we make the entire physical world as connected and digitally interactive as the World Wide Web. It lies at the intersection between the digital and physical spaces and is the platform for further engagement and reach.

The globa ...

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Major League Soccer Join eSports Giants Activision Blizzard, ESL Gaming & KSV At Sports Performance & Fan Engagement Summit

As the news breaks that the MLS has entered into partnership with EA Sports to create the eMLS, a new competitive EA Sports FIFA 18 league we are delighted to welcome Christopher Schlosser, MLS SVP Digital to the Sports Performance and Fan Engagement Summit in San Francisco in two weeks time Jan 30-31.

The eMLS will fea ...

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Electrifying! The Giants & US Olympic Ski Team Use New Neuroscience Tech To Boost Performance.

Neuro-stimulator headphones revolutionize brain learning and maximise performance...

From MLB players to Olympians, a new piece of sports performance technology is spreading like wildfire: Halo Sport. Don’t be fooled by its appearance — this pair of headphones does a lot more than play music... Halo Sport is actually a neuro- ...

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Amazon, HBO, ITV & EA Sports Joined Advisory Board & Faculty As ‘Immersive Technology In Sports & Entertainment Summit’ Comes To London. April 18-19 – SAVE THE DATE

Following the huge success of our World Virtual & Augmented Reality Sports Innovation Summit in San Francisco in November ’17 we are delighted to bring the Immersive Technology In Sports & Entertainment Summit to London on April 18-19 2018

The global entertainment and media market is set to break $2trillion and the glo ...

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WHOOP and NFLPA Revolutionizing Player Data Ownership and Fan Engagement

Imagine turning on the TV on Sunday afternoon to watch an NFL game and knowing exactly how ready your favourite team’s quarterback is to perform.

Following a groundbreaking deal between the NFL Players Association and the human performance company WHOOP, we may not be too far away from seeing that happen.

In 2017, WHOOP ...

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