The latest news from Sports Innovation Network

Immersive Content Key As Formula One & Netflix Team Up to Create Original Docu-Series

As the Sports OTT content arms race continues to gather speed, racing giant F1 and OTT behemoth Netflix join forces to create an original docu-series to air in 2019.

This Netflix original series will be the first to truly immerse the audience inside the cockpits, the paddock and the lives of the key players in Formula 1. ...

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Microsoft to lead “Innovation Lab” At London Performance Data & Fan Engagement Congress

Playing, spectating and managing sports has evolved at an incredible rate, while technology, allows fans to interact with their favourite teams/players like never before.
Social media and digitalization has enabled new opportunities for small clubs to connect with their fans, and the true democratization of technology for s ...

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YouTube TV To Become the First-Ever Presenting Sponsor of The NBA Finals

Google’s Youtube is making a strong play in the OTT space with another promotional pact that sees YouTube TV and the NBA agreed to a deal that will see Youtube TV become the first-ever presenting sponsor of the NBA finals.

The move comes after Google has inked several sports partnerships for Youtube TV in recent months, ...

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Sports Performance & Fan Engagement Series - Over 250 Registered Since Launch Last Week!

It has been an incredible week for the Sports Performance & Fan Engagement Summit with some incredible new speakers added and over 250 registrations in the week since launching. With the Early Bird ending this Friday it is a great opportunity to be a part of the fastest growing sports summit in Europe!

Following the huge ...

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Formula 1 Launch F1 TV - Personalized Live GP Subscription Service

Formula One have made the biggest investment in their digital transformation to date with the launch of F1 TV, launching early in the World Championship season.

As OTT and the linear-digital broadcast evolution shows no sign of abating F1 TV promises to bring fans unique feeds and multi-level personalization for between ...

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NASCAR Focus on Building the Digital Brands of their Drivers

Like all leading sports rights holders globally, NASCAR is working hard to find a more effective way to create and deliver digital content to its consumers.

The power of social media influencers has accelerated beyond belief over the past through years with the likes of Snap and Instagram bringing access to the inner lives ...

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eSports Global Economy Sees 38% Rise to Reach $905 Million in 2018

Newzoo, the global leader in esports, games, and mobile intelligence, last week announced the release of its 2018 Global Esports Market Report. (

In the coming year, the global Esports Economy will grow to $905.6 million, a year-on-year growth of 38%. The majority of this, 77%, will be generated dire ...

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The Next Frontier in Fan Engagement? Blockchain Technology Offers Exciting Opportunities for Fans to “Acquire” Experiences

With the news that FC Bari has agreed to become the first Italian club to join the London Football Exchange to access the loyal fan engagement and equity solutions scheme it is further evidence of how blockchain technology presents a rising wave which will enable fan engagement on an unprecedented level.

The LFE Excha ...

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Google, Twitter, ICC, McLaren & EA Sports To Share Strategies at ‘Immersive Technology In Sports & Entertainment Summit’ – Early Bird Ends Friday

With leaders from across the technology, broadcast, sports and entertainment space we are delighted to bring the Immersive Technology In Sports & Entertainment Summit to London on April 18-19 2018.

Operating under the Chatham House Rule and with an audience capped at 150 delegates the Summit is specifically designed for ...

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Performance Data & Fan Engagement Summit Returns To London - May 22/23rd - First Wave of Speakers Announced

Following the huge success of the San Francisco leg the Performance Data & Fan Engagement Summit returns to London on May 22/23rd.

With both fan engagement and performance streams there are huge opportunities to delve deep into the latest trends across human performance, brand and commercial engagement, digital strategy and ...

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SuperBowl LII Becomes Global Showcase For Sports Technology

From the half-time shows to the social media storm and road-shows that surround it, the Super Bowl has long been the wheel house of the advertising world and an example of how the U.S marry elite sport and entertainment better than anybody else in the world.
The Super Bowl LII will not just go down as one of the great g ...

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Esports, OTT & Performance Culture Take Centre Stage at Performance Data & Fan Engagement Summit San Francisco

The Performance Data and Fan Engagement Summit landed in San Francisco last week and was host to a little under 600 delegates across two days.

With a 150 strong Speaker faculty ranging from NASCAR, FC Barcelona, to the Seattle Seahawks, Nike, Crossfit, Tough Mudder, Instagram and Twitter and was host to some of the le ...

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Immersive Tech Holds Key to Fan Engagement, OTT and Sponsorship Strategy

70% of modern-day fans who bring a handheld device to a stadium, ground or arena, intend to use that device throughout the course of the 70, 80 or 90 minutes (or however long the sporting action in question lasts). 87% of us reportedly 'second-screen' when watching a live sports broadcast, many of us doing it without even no ...

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San Francisco Sports Performance & Fan Engagement Summit Reaches Full Capacity

We are pleased to announce the Sports Performance & Fan Engagement Summit, San Francisco (Jan 30-31) has now reached capacity with over 500 attendees and 220 different organizations attending.

Building on the success of the London Series we are delighted to bring the event to the technology capital of the world with a glo ...

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Immersive Storytelling Key to Brand Engagement - Global Leaders in Tech & Digital Attend ‘Immersive Technology in Sports & Entertainment’ Summit

We have witnessed a surge over the past few months as some of the world leading sports clubs have launched Immersive Technology projects as an integral part of their digital strategies for 2018.

The ability to close the space between physical and digital realities is a fundamental element of fan engagement, reach and b ...

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Every Angle Matters - How sports content is being produced is changing, benefitting both coaches and fans

At its Media Day this year, Clemson University’s top-ranked football team demonstrated a superior solution to typical social media livestreaming. The media team coupled existing professional video camera equipment with a SlingStudio to deliver a broadcast quality multi-camera stream of engaging player interviews to fans via Face ...

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Indian Premier League Uses VR & Immersive Tech to Expand the League’s Viewership in the Digital Space

It is hugely exciting to learn that Star India will make the IPL 2018 available in virtual reality on Hotstar, the network’s video streaming platform.

The news last September that Facebook had been unsuccessful in its bid for the Indian Premier League with $610million bid far behind Star India’s $2.55billion approach ...

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MLS & NBA Set The Pace As ‘Traditional’ Sports Realise eSports Potential

For the gaming communities, eSports are not a new phenomenon, not by any stretch. They have immense global audiences, incredible viewership and engagement metrics with huge prize money to boot.
Meanwhile the sports industry is going through a period of unprecedented change. Live viewership has been declining dramatically ...

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Amazon, HBO, ITV, Tottenham Hotspur & EA Sports Involved As ‘Immersive Technology In Sports & Entertainment Summit’ Gathers Speed

The Immersive Technology In Sports & Entertainment Summit (London, April 18-19) is about how we make the entire physical world as connected and digitally interactive as the World Wide Web. It lies at the intersection between the digital and physical spaces and is the platform for further engagement and reach.

The globa ...

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Major League Soccer Join eSports Giants Activision Blizzard, ESL Gaming & KSV At Sports Performance & Fan Engagement Summit

As the news breaks that the MLS has entered into partnership with EA Sports to create the eMLS, a new competitive EA Sports FIFA 18 league we are delighted to welcome Christopher Schlosser, MLS SVP Digital to the Sports Performance and Fan Engagement Summit in San Francisco in two weeks time Jan 30-31.

The eMLS will fea ...

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Electrifying! The Giants & US Olympic Ski Team Use New Neuroscience Tech To Boost Performance.

Neuro-stimulator headphones revolutionize brain learning and maximise performance...

From MLB players to Olympians, a new piece of sports performance technology is spreading like wildfire: Halo Sport. Don’t be fooled by its appearance — this pair of headphones does a lot more than play music... Halo Sport is actually a neuro- ...

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Amazon, HBO, ITV & EA Sports Joined Advisory Board & Faculty As ‘Immersive Technology In Sports & Entertainment Summit’ Comes To London. April 18-19 – SAVE THE DATE

Following the huge success of our World Virtual & Augmented Reality Sports Innovation Summit in San Francisco in November ’17 we are delighted to bring the Immersive Technology In Sports & Entertainment Summit to London on April 18-19 2018

The global entertainment and media market is set to break $2trillion and the glo ...

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WHOOP and NFLPA Revolutionizing Player Data Ownership and Fan Engagement

Imagine turning on the TV on Sunday afternoon to watch an NFL game and knowing exactly how ready your favourite team’s quarterback is to perform.

Following a groundbreaking deal between the NFL Players Association and the human performance company WHOOP, we may not be too far away from seeing that happen.

In 2017, WHOOP ...

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Blockchain Set To Super Charge Fan Engagement And ESports Holds The Key

The crypto-currency boom over the past six months has initiated a much wider understanding and appreciation for the influence of Blockchain technology. In fact I’d contend it is the 'vogue' technology of the moment. It possesses the unique ability to create excitement and sever opinion among a developing majority without a full ...

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Sport Leaders Join Tech Disrupters As SF Summit Reaches Capacity

The Sports Performance Data & Fan Engagement Summit taking place in San Francisco is now just over a month away and has unprecedented interest from some of the most disruptive and innovative tech companies from the US West Coast.

Content is king, but so is balance - and we have gone to great lengths to balance the leaders f ...

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Tottenham Hotspur Combine Storytelling With Immersive Tech To Revisit History

Tottenham Hotspur pride themselves on being one of the most progressive, forward thinking and clubs in European football, with innovation at the heart of their strategy.

Plying their trade at Wembley this season whilst their new state of the art stadium is being completed they decided to explore means by which they could conn ...

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What The Disney/ 21st Century Fox Deal Means For Sports’ Fans

How audiences consume content is evolving.

The traditional “set-menu” approach where broadcasters deliver the same broadcast to all is changing to a scenario whereby consumers pick and choose the content they watch, and critically how, where and when they wish to watch it.

This is bespoke and tailored but also critically c ...

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Top 50 Sports Data Projects of 2017

In working with some of the biggest rights holders and brands across elite sport we are often fortunate to be privy to some of the most cutting edge and disruptive projects, from their infancy to mass application.

Innovation drives progress and we are continually watching and assessing the most exciting and forward thinking ...

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Data & Tech Application Take Centre Stage at Largest Sports Summit on US West Coast

The Sports Performance Data & Fan Engagement Summit ( taking place in San Francisco on January 30-31 has captured the imagination of the elite sports community globally, in addition to the most forward thinking tech innovators in the Valley area.

With just shy of 200 speakers and over 500 registe ...

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A New Twist on Fan Engagement as Live Sports Becomes America’s Premiere Dating Venue

Through connecting sports fans based on shared team interests FanSwipe has created a seamless platform for fans to connect and find love. The only dating app to feature Ticketmaster integration, FanSwipe aims to make live sporting events the premier dating venue for fans across the country.

Activation: ...

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Immersive Technology in Sports & Entertainment hits London in April ’18 – SAVE THE DATE

The global entertainment and media market is set to break $2trillion and the global sports market alone will break $100billion by the end of 2017.

Sports, Gaming and Entertainment present the biggest mediums for engagement in the key target demographics for leading consumer facing brands.

Following the huge success ...

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‘ROX’ Critical As Sports Media Evolution Gathers Speed

The experience economy is growing. We’re increasingly spending more on ‘doing things’ than ‘buying things’. Consumers also know and expect more than ever and are becoming more demanding. As a result, rights holders and brands have to work hard than ever to engage people on a deeper level to foster long-term loyalty.
According t ...

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The Birth of an Industry

Last week Matteo Masucci and I were privileged to take part in the inaugural World Virtual and Augmented Reality Sport Innovation Summit in San Francisco. I’ve been to many conferences with thousands of participants, but there were fewer than 200 pioneers that participated here. Senior executives from the broadcast world, all ma ...

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"How Instagram Are Using Storytelling & Live Video To Create Authentic Fan Engagement Experiences"

Will Yoder, Sports Partnerships, Instagram

Athletes have some of the most influential profiles and accounts on social media. In your view why do these voices have so much impact with fans and how are networks such as Instagram striving to support them?

Sports fans on Instagram love authenticity, and athletes a ...

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7 reasons to attend the San Francisco Sports Fan Engagement Summit

The Sports Performance Data and Fan Engagement Summit organized with the support of 150 different sporting disciplines, will bring together 350 delegates, on 30th & 31st January including CEOs, VPs, Senior Directors from the world’s leading broadcasters, rights holders, social platforms and technology providers.

Here are 7 t ...

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San Francisco 49ers Create New Sponsorship Opportunities Using Augmented Reality

The vast potential of AR in diminishing the space between real and digital worlds in creating hyper engaged audience is fast being realised.


The San Francisco 49ers were looking to build a new type of sponsorship by leveraging augmented reality.  They created 4 different souvenir ...

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Turner Sports and Intel Combine To Make VR a Reality for the NBA

A broadcast giant, a technology powerhouse and one of the biggest sports leagues on the planet walk into a bar...

Virtual Reality is no longer a whimsical pipe dream or punch-line to some poorly disguised joke. It is an actual reality and it is time to sit up and start taking notice

Sport is continuing to lead the way and ...

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Google Discuss How Virtual & Augmented Reality Will Shape the Future of Sports

More and more people are realising that sport is fast becoming the leading driver for immersive technology (Virtual/Augmented/Mixed Reality).

It presents a natural and continual narrative, a commercial need to attract and engage fans and an elite performance melting pot where 1% performance gains can have immense ramificatio ...

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Using technology to direct performance and training in skiing and snowboarding - Speaker Interview

A few weeks ago we caught up with William Sands, Sports Technologist at US Ski and Snowboard Association, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco (brochure) to talk a little more about the discussion points of his talk:

If we look at the testing of at ...

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How has embracing the digital landscape paid off for the America’s Cup? - Speaker Interview

A few weeks ago we caught up with Graeme Harrison, Head of Digital Marketing & Communications at the America's Cup, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco to talk a little more about how the competition is developing the digital fan experience.

H ...

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Using technology to direct performance and training in skiing and snowboarding - Speaker Interview

A few weeks ago we caught up with Amy Scheer, Chief Commercial Officer, and Joseph Stetson, VP Marketing & Communications at New York Red Bulls, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco to talk a little more about how they are building a brand within an ...

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Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy

We have witnessed a surge in the past few weeks as some of the world leading soccer clubs have launched Immersive Technology projects.

Italian giants Juventus FC launched their Virtual Reality app earlier this month which takes users onto the match-day pitch, behind the scenes at training and into the middle of its Serie A C ...

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How is the PGA Championship transforming spectator experience? Interview with Jeff Price, CCO, PGA of America

A few weeks ago we caught up with Jeff Price, Chief Commercial Officer, PGA of America, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco to talk a little more about how the PGA Championship is developing consumer digital experience.

Investment in broadcasting ...

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How is Formula E creating digital experiences to provide top level entertainment for fans? - Speaker Interview

A few weeks ago we caught up with Ali Russell, Director of Media and Business Development at Formula E, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco (brochure) to talk a little more about the dramatic growth of electric car racing and how they are approaching ...

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Augmented Reality to Unleash Huge Commercial Returns in Global Sports Advertising & Sponsorship Market

The global sports market is huge. It is set to break $100 billion in 2017 and is showing no sign of abating.

It doesn’t require Aristotelian levels of wisdom or insight to understand why advertisers, sponsors, broadcasters and marketers continue to invest such incredible levels of capital and time into the sports sec ...

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